About me
My name is Jorge Alberto Arevalo, and I am a Miami-based Creative Director and Graphic Designer with over 17 years of experience across both in-house and agency environments. I currently serve as VP of Brand Marketing at Cervera Real Estate, where I lead the creative team and oversee the creative direction and execution of marketing for some of South Florida’s most prestigious ultra-luxury new development projects. My role brings together brand strategy, design leadership, and marketing execution to create a cohesive presence across every stage of a development’s sales journey.
Throughout my career, I have developed deep expertise in ultra-luxury real estate marketing, with a strong focus on branding, visual storytelling, and high-impact, sales-driven design. I approach each project by identifying what makes it distinctive, then translating that vision into a visual identity and narrative that connect with its intended audience. From initial concepts to finished marketing materials, my work balances refined aesthetics with a clear commercial purpose, helping position developments at the highest level of the market while resonating with a global, high-net-worth audience.
I have worked with world-renowned brands such as LVMH, Sephora, Yoplait, Carnival Cruise Line, and Häagen-Dazs, as well as innovative local startups. My real estate portfolio includes prestigious developments such as Mandarin Oriental Residences West Palm Beach, Aston Martin Residences, and The Residences at 1428 Brickell. This breadth of experience has shaped my understanding of how brands build recognition, communicate value, and establish meaningful connections with their audiences. It also allows me to bring a cross-industry perspective to every project, combining luxury sensibility with creative precision and business impact.
As a creative leader, I value thoughtful collaboration, attention to detail, and a clear sense of purpose behind every design decision. I enjoy guiding teams through the creative process, connecting big-picture thinking with the craft of execution, and ensuring that each element contributes to a consistent brand experience. My goal is to create work that is visually compelling, communicates with clarity, and supports the long-term value of the brands and developments I represent.